Jul 17 2017 Yes, Voice Communication Still Has Its Place
Is voice communication dead? I was pondering that very question last week while sitting on the beach watching my kids texting and playing on Instagram with their friends, instead of frolicking in the waves. Yeah, sure, they would get up periodically to cool off in the surf; but they spent most of the time texting […]
Read MoreJul 11 2017 5 Benefits of Using Interactive Text Response
We’ve talked about customer engagement on this blog before – both how to screw it up, as well as how to get it right. Today, however, I want to take a more pragmatic and tactical approach to leveraging a technology to produce those high-value customer experiences that will help you retain customers, increase revenue and […]
Read MoreJun 07 2017 What’s Wrong With Being Small
Twenty-five years. This year marks the 25th year for MicroAutomation. Wow, that’s a long time! A few months ago, when I realized that MicroAutomation has been in existence for almost a quarter century, I found myself reminiscing about the early days and remembering all of the challenges we have faced since we opened our doors. One […]
Read MoreMay 31 2017 Manufacturers Developing Applications: Brilliant Or Foolhardy?
Should you trust manufacturers with application development? I bring up this question since several of my customers have reached out to me recently to discuss how they can move away from the manufacturer for development and support of their applications. When they were all making their selection for a technology refresh, they went through the standard process […]
Read MoreMay 25 2017 ACE 2016: Customer Service Texting Is Getting Real
I spent last week in Las Vegas at Aspect’s annual ACE conference. Of course, today I’ll only be discussing the conference here. Because, as we all know, everything else “stays in Vegas.” But I will say I got enough time to place third in a poker tournament. I digress. Customer service via messaging applications was […]
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