We’ve all seen them – those sales presentations stuffed with graphs, spreadsheets and charts that portend that all you need to do is sign a contract, and you’ll ascend to great heights as the financial savings hero within your company. Now I’ll ask the rhetorical question, “Have those promised savings ever really been found?” I […]
Read MoreOne of the benefits of being a small company is that you can define your own path in the marketplace and focus on a niche that suits your culture. As the founder of MicroAutomation, I have always been customer-focused and have tried to cultivate that same passion with my staff. The road has been difficult, […]
Read MoreNow that we are firmly a part of the Information Age, we are drowning in well-meaning, number-driven movements like big data, analytics and business intelligence. As a result of this unrelenting surge of data from the floodgates, however, I find that many of my customers don’t know what to do with all of the information […]
Read MoreBefore I try to convince you to look at Panera Bread as a shining example of how to make the lives of your customers easier, let’s address the elephant in the room. I am not a bread bowl-wielding stock owner trying to subliminally push you toward enjoying all of your meals at Panera Bread. Nor is Panera Bread […]
Read MoreCustomers Ask That You ‘Engage Me’ A proactive customer engagement strategy provides an opportunity to increase the efficiency of the contact center, improve customer retention and loyalty, and contribute to revenue growth. When measuring the effectiveness of a company’s overall customer service, you need to ask to what degree do you “contact your customer before […]
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