Blog

May 20 2017 The 3 Most Common Contact Center Automation ROI Myths

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We’ve all seen them – those sales presentations stuffed with graphs, spreadsheets and charts that portend that all you need to do is sign a contract, and you’ll ascend to great heights as the financial savings hero within your company. Now I’ll ask the rhetorical question, “Have those promised savings ever really been found?” I […]

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Apr 28 2017 Why Being “Vendor Agnostic” benefits Customers

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One of the benefits of being a small company is that you can define your own path in the marketplace and focus on a niche that suits your culture. As the founder of MicroAutomation, I have always been customer-focused and have tried to cultivate that same passion with my staff. The road has been difficult, […]

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Apr 20 2017 Are You Making It Easy For Your Customers To Abandon You?

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I hit two milestones with MicroAutomation recently. First, I celebrated five years of working with an incredible team of call center experts. Second, my work email crossed the 1,000-mark on “junk” mail! (Hooray!) So, on a Saturday afternoon not too long ago, I decided to celebrate this inbox milestone. I had the pleasure of watching […]

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Apr 15 2017 Call Center Reporting: Why It Matter And How To Get It Right

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Now that we are firmly a part of the Information Age, we are drowning in well-meaning, number-driven movements like big data, analytics and business intelligence. As a result of this unrelenting surge of data from the floodgates, however, I find that many of my customers don’t know what to do with all of the information […]

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Apr 06 2017 Here’s How You Really Simplify Call Routing – By First Asking Why

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One of the most common questions I’m asked is, “How do I simplify call routing to my contact center agents?” At a surface level, this question is understandable. When deployed strategically, automation solutions can shore up inefficiencies and create cost savings for many contact centers. Unfortunately, however, there is no one-size-fits-all solution to how to […]

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