Blog

Jun 07 2017 What’s Wrong With Being Small

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Twenty-five years. This year marks the 25th year for MicroAutomation. Wow, that’s a long time! A few months ago, when I realized that MicroAutomation has been in existence for almost a quarter century, I found myself reminiscing about the early days and remembering all of the challenges we have faced since we opened our doors. One of […]

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Jun 02 2017 Facebook Messenger For Customer Service: Should You Buy Into The Hype?

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Like a few of my other colleagues, I had the opportunity to attend the recent Aspect ACE conference in Las Vegas. The primary focus of the event revolved around discussion on Facebook and Interactive Text Response, and Aspect would not sit on an island promoting the upside of jumping on the Facebook wagon. The Harvard Business Review released an article on […]

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May 31 2017 Manufacturers Developing Applications: Brilliant Or Foolhardy?

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Should you trust manufacturers with application development? I bring up this question since several of my customers have reached out to me recently to discuss how they can move away from the manufacturer for development and support of their applications. When they were all making their selection for a technology refresh, they went through the standard process […]

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Mar 08 2017 Here’s How You Screw Up Proactive Customer Engagement

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I wish I could buy a cup of coffee in the morning, a drink at happy hour or lunch at Panera Bread with every customer service leader on the front lines to talk about customer engagement. Could that be you? If so, I’d like to think that by the end of that meeting you would feel compelled to buy […]

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