It seems like the numbers are finally confirming what we’ve known to be true for some time…
“The Centers for Disease Control and Prevention has been tracking phone use for a decade and the number of households only using cellphones had been rising by about 5 percentage points each year. Lately, the increases have been smaller and last year it only went up 3 percentage points to 41 percent of U.S. homes.”
…people are cutting the cord, and we’re more mobile than ever. But what does an increasingly mobile consumer base mean to your business?
Since there is no single, easy answer to encapsulate how this mobile-first culture will impact your business, consider the following:
So what are differences of mobile devices compared to fixed location devices?
I know, this may seem a bit overwhelming. However, whether you like it or not, the way people connect with each other and, more importantly, your business, has changed. And there’s no turning the clock back on that, so the only choice you have is to adapt. The old ways aren’t going to cut it anymore.
So how do you do that? The answer to that question, of course, is going to vary from business to business. But there are a few top-level questions you can ask yourself to point your organization in the right direction:
In the next few weeks, we will be posting articles and additional blogs to address some of these questions. But for now, the key takeaway for you is to understand the population is increasingly mobile, and you need to respond. Because, unless you have an extremely static market segment, your customers are following – or, in some cases, leading – this trend.
So you either need to support this shift or be content to watch your competitors steal your customers.