Blog

Feb 28 2017 Need A Lesson In Reducing Customer Effort? Look No Further Than Panera Bread

By:

Before I try to convince you to look at Panera Bread as a shining example of how to make the lives of your customers easier, let’s address the elephant in the room. I am not a bread bowl-wielding stock owner trying to subliminally push you toward enjoying all of your meals at Panera Bread. Nor is Panera Bread […]

Read More

Feb 26 2017 Your Outbound Message Broadcast System Must Have These 3 Features

By:

As I’ve mentioned before, in addition to being the CTO here at MicroAutomation, I’m also a father of four. On the one hand, this means my life is very rewarding. On the other, my life is… very full. Yes, “full” is a good word for it. There never seem to be enough hours in a […]

Read More

Feb 19 2017 Your Business Should Care About The “Do Not Call” Registry, And Here’s Why

By:

Does your company or organization engage in any “proactive” outreach strategies to potential or existing customers? If the answer is yes, this blog is for you, because you need to know where you stand with federal and state “do not call” (and other affiliated) rules. But since there is a lot of ground I can cover with this subject, I am limiting my discussion […]

Read More

Feb 14 2017 How To Develop Secure Payment Solutions

By:

With data breaches from leading companies occurring on a frequent basis, from Anthem to Home Depot to the U.S. Government, the topic of IT security continues to take center stage across all industries. For companies involved with banking or credit card payments, developing and maintaining a secure payment solution requires us to think outside the box. Companies need to think beyond […]

Read More

Feb 09 2017 “How Can I Protect My Organization From A Cyber Security Attack?”

By:

In the wake of the most recent cyber security attack at Time Warner Cable, all executives should have one question on their mind right now: “Is my organization next?” If these sophisticated hackers are smart enough to infiltrate and dismantle the most well thought out security controls and safeguards at large organizations like Target, Home Depot, […]

Read More