Texting and the OmniChannel Experience

In today’s age of instant access, customers seek immediate answers. They want to resolve their issues the easiest and fastest way possible so they can get back to living their lives. A study conducted by Salesforce found that 72 percent of consumers consider self-service support the quickest and most effortless way to handle their problems.

With texting, customers can get an instant, more efficient response to their questions. Text is conversational, convenient, familiar and fast – Text is the new talk. The time has come for all businesses to adapt and evolve along with their consumers and provide them with the self-service they seek.