Blog

May 20 2017 The 3 Most Common Contact Center Automation ROI Myths

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We’ve all seen them – those sales presentations stuffed with graphs, spreadsheets and charts that portend that all you need to do is sign a contract, and you’ll ascend to great heights as the financial savings hero within your company. Now I’ll ask the rhetorical question, “Have those promised savings ever really been found?” I […]

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Apr 28 2017 Why Being “Vendor Agnostic” benefits Customers

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One of the benefits of being a small company is that you can define your own path in the marketplace and focus on a niche that suits your culture. As the founder of MicroAutomation, I have always been customer-focused and have tried to cultivate that same passion with my staff. The road has been difficult, […]

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Apr 15 2017 Call Center Reporting: Why It Matter And How To Get It Right

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Now that we are firmly a part of the Information Age, we are drowning in well-meaning, number-driven movements like big data, analytics and business intelligence. As a result of this unrelenting surge of data from the floodgates, however, I find that many of my customers don’t know what to do with all of the information […]

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Feb 28 2017 Need A Lesson In Reducing Customer Effort? Look No Further Than Panera Bread

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Before I try to convince you to look at Panera Bread as a shining example of how to make the lives of your customers easier, let’s address the elephant in the room. I am not a bread bowl-wielding stock owner trying to subliminally push you toward enjoying all of your meals at Panera Bread. Nor is Panera Bread […]

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Mar 03 2016 Customer Engagement: Contact Your Customers Before They Contact You

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Customers Ask That You ‘Engage Me’ A proactive customer engagement strategy provides an opportunity to increase the efficiency of the contact center, improve customer retention and loyalty, and contribute to revenue growth. When measuring the effectiveness of a company’s overall customer service, you need to ask to what degree do you “contact your customer before […]

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