Mar 08 2017 Here’s How You Screw Up Proactive Customer Engagement
I wish I could buy a cup of coffee in the morning, a drink at happy hour or lunch at Panera Bread with every customer service leader on the front lines to talk about customer engagement. Could that be you? If so, I’d like to think that by the end of that meeting you would feel compelled to buy […]
Read MoreFeb 26 2017 Your Outbound Message Broadcast System Must Have These 3 Features
As I’ve mentioned before, in addition to being the CTO here at MicroAutomation, I’m also a father of four. On the one hand, this means my life is very rewarding. On the other, my life is… very full. Yes, “full” is a good word for it. There never seem to be enough hours in a […]
Read MoreFeb 19 2017 Your Business Should Care About The “Do Not Call” Registry, And Here’s Why
Does your company or organization engage in any “proactive” outreach strategies to potential or existing customers? If the answer is yes, this blog is for you, because you need to know where you stand with federal and state “do not call” (and other affiliated) rules. But since there is a lot of ground I can cover with this subject, I am limiting my discussion […]
Read MoreFeb 17 2017 Customers Don’t Want To Be “Happy,” They Want You To Reduce Their Effort
It seems like everywhere I turn these days, someone is trying to help me unlock the door to finding happiness with a book, seminar, inspirational quote or a cheeseburger. It makes sense. For the vast majority of people, achieving genuine happiness in their lives is one of their primary goals. But for customers who are calling […]
Read MoreMar 03 2016 Customer Engagement: Contact Your Customers Before They Contact You
Customers Ask That You ‘Engage Me’ A proactive customer engagement strategy provides an opportunity to increase the efficiency of the contact center, improve customer retention and loyalty, and contribute to revenue growth. When measuring the effectiveness of a company’s overall customer service, you need to ask to what degree do you “contact your customer before […]
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